To build first factory in U.S., Lego invests 1 billion

Lego, the world's best-known toy maker, will invest $1 billion in its first U.S. factory to meet the ever-increasing demand in the United States.

In a statement The company announced that the plant will be located in Virginia and will employ more than 1,760 people. It is expected to begin operations in the second half of 2025, designed as carbon-neutral.

"The location in Virginia allows us to build a solar park, which supports our sustainability ambitions and provides easy connections to national transportation networks," announced CEO Niels B. Christiansen.

Lego, owned by the billionaire Kirk Kristiansen family, reported earlier this year that its 2021 net income grew by one-third, thanks to significant and fast-growing demand for its colorful building blocks.

Last year the company informed about the opening of a new plant in Vietnam, while the one in Virginia will become the seventh globally as it expands its production network.

As the chart above shows us, Lego has had a remarkable record of receipts to date.